According to MIT's article as shown below, it says: logos (reasoned argumentation) + ethos (trustworthiness) + pathos (emotional resonance) == should be political statements; (If I’m not wrong)! And what the Data Companies did, was taking only the pathos out of the equation, and weaponized it aka datafied, whilst the logos and ethos were being thrown out, when fueling the DATA on the Internet. It gave examples of CA (Cambridge Analytica) w.r.t. 2016 elections and 2018 (BREXIT) only; mostly pointing out right wing on the wrong side of the page, than what the modern left-liberals did on the mainstream. NOW:
herein, the Learned respectable authors themselves admit that such tools can be sold easily