When: Criticism becomes Originality, Reviews become Slander, OR, Originality becomes Adaptations/Derivations/Too Much Vernacular/Conventionalism/Orthodoxy OR Inclusivity; then that can float merely with the help of PR Agencies, Marketing, AND, Media. Without them, they have no stronger base. And the reason why the ancient Texts thrived, is not because of someone marketed them or vide public relations, but they were truly originally beautifully crafted, that bear both fruits & wisdom, and portrayal of life, without being excessively immersing themselves into vernacular sectarian thoughts & description, neither being rich, nor utterly proving the point of poverty porn!
Take this example. The western music started declining couple of decades back, as they lost the rhyme & rhythm in the age of Kardashians, Bieber, Swift, Beyonce etc. And I found that, more than competition between the rhythm, it became the competition between their production houses, as who can market most of their Assets, and project them as unattainable, cosmic gods and goddesses! This model, the Social Media Companies not only adopted, but also exploited via in the name of revenue sharing with clicks and likes! Didn’t Work, except for their own bank statements. No More! No Less!Sorry, but the above model even the Bollywood followed. If someone would question on their originality, then they would go sectarian vernacular critic with too much of orthodoxy & conventionalism & inclusivity, in the name of public demand or societal real projections! The tone and rhythm of Bollywood songs are all -> SAME. If I hear Bollywood songs, either they are made for mid-eastern audiences, or, for two or three vernacular states of India. No More! No Less! And if you are proud of it, then good luck!😊
© Pranav Chaturvedi 2025